Our booth attracted strong attention from new partners across the industry, while also becoming a place to reconnect with long-term partners and friends. Throughout the conference, the booth stayed busy with meetings, conversations, and new opportunities. One of the highlights was our Apple giveaway, which brought together 450+ participants and added even more energy to the event.

This conference marked the beginning of a new chapter in the way we approach industry events. We brought the team together, rethought our conference strategy, and focused on meaningful networking, real communication, and building long-term partnerships.

We came prepared with standout merch, held dozens of meetings, and built valuable new connections within the iGaming and affiliate industry. Lisbon became a great opportunity to exchange expertise, discover new growth opportunities, and strengthen our network.

This conference marked the beginning of our active scaling phase, which was already clearly reflected in our presence at the eventWe launched our largest booth so far, gathered a team of 10+ delegates, and spent several productive days connecting with partners, affiliates, and industry leaders.

Three-quarters of player support conversations no longer reach a human — and that's turned out to be one of the clearest operational wins available to iGaming operators right now.

Most teams in affiliate marketing are looking for the exciting thing — a winning GEO, a scaling creative, the perfect traffic source. But sustainable profit usually comes from something far less glamorous: structure. Random success is hard to repeat. Structured success scales.

In Tier-1 markets, traffic is expensive and getting more so. Buying Australian PPC traffic for €400 is already history — entry prices sit around €500–550. Canada, once €600–650 for PPC, now runs €750+ from partners. The demand is real, and companies pay these rates to reach highly targeted audiences. But the cost isn't the only pressure: PPC teams deal constantly with Google account bans, rising CPC, and tightening ad restrictions.

Bonuses are one of the most common tools for boosting acquisition in iGaming, and they do make dashboards look healthy. What they rarely do is fix the actual problem. A bonus doesn't stop users from dropping off, and it doesn't repair the leaks that quietly destroy retention. In iGaming those leaks are usually very predictable — which is exactly why throwing perks at them doesn't work.

For years, CRM in iGaming worked as a volume engine. The logic was simple: the more campaigns you send, the better the result — more emails, more pushes, more triggers. In practice it produced the opposite. Users got overloaded, open rates fell, and brand attention drained away gradually. That model no longer works.

Traffic alone doesn't create profit. Stronger creatives, better targeting, higher CTRs, bigger budgets — none of it matters if the product is weak. Traffic brings users in; the product decides whether they stay.